They go by many names, but we'll call them white papers for now. In B2B, White Papers are essential.
BUT - There is a lot of work that goes into creating an effective White Paper for your Sales Funnel. Where does it fit in your funnel is one fundamental question.
A great white paper needs a great title with effective SEO Keywords and Phrases. Likewise, your writer needs to have access to the research necessary to pull together an educational, yet engaging read that keeps your prospect 'turning the pages' until they reach the Call To Action.
Investing in a professional White Paper Writer might be the wisest move you make this year.
Remember that 'The Incredible, Edible Egg' campaign? I always think of that when I talk up the value of case studies.
I will interview your happy customer, and create a case study with optimized keywords and phrases to get you the best SEO ranking possible.
Versatility? You Bet:
HAND OUT AT TRADE SHOWS
TRAIN NEW SALES PEOPLE
CREATE AN AUDIO FILE FOR 'ON HOLD'
AND, OF COURSE, FEATURED ON YOUR WEBSITE
Debbie has assisted Zonar in generating customer case studies. In addition to being a pleasure to work with Debbie does her due diligence by researching the case study area of focus as well as the technology used before engaging the customer. Her writing is excellent and conveys our customer’s experiences in an easy to digest manner, which is ideal so that a broad audience of readers can understand and utilize the studies when making decisions about Zonar. Debbie is also prompt to respond to requests and works well with our customers to facilitate the writing and approvals process.
Ben Hohmann, Zonar Fleet Management Systems, Seattle, WA
This benefits both of us.
I get to know your product so need less from you.
You know that I'm going to create a certain number of pieces for you per month. Blogs, articles, infographics, case studies; we'll brainstorm a plan to have customers coming into your sales funnel.
All of your marketing needs can be created by one copywriter, from email series, white papers to educate, sales and landing pages, and case studies to convince.
“NS Corporation recently hired Debbie Curtis to create specialized marketing brochure for our automated bus wash system. Given her depth of knowledge of the school bus market, her career experience and her ability to compose a cogent and compelling sales pitch for that segment, we were very pleased with our new brochure.”
Christopher G. Altschul, CFA, President
NS Corporation Inglewood, CA